Today, Broadtree Partners, a private equity firm focused on acquisitions in the middle markets, announced an investment in a direct marketing automation firm. This strategic investment by Broadtree Partners was completed in July, 2018, and was the first investment for the firm. The investment is intended to help our portfolio company scale its operations and provide management support to enable it to realize the growth potential that both we and our partner company realized.
The strategic investment by Broadtree Partners is intended to help this company, a Salesforce automation partner, grow its organization to enable it to provide not only more services to its existing customers, but also to deepen its relationship with Salesforce to allow it to serve more Salesforce customers with their integrations and with their strategic marketing campaigns.
About Broadtree Partners
Broadtree Partners is a group of entrepreneurial investors focused on acquiring businesses looking invest in long term growth. Broadtree specializes in providing options for owners to smoothly exit their companies if desired with seamless change in leadership and at the same time ensuring each company reaches their full potential. This is facilitated by our Operating Partners, who work with owners throughout the process and transition to running the day-to-day operations after an acquisition.
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