Broadtree Partners Acquires Semify

February 11, 2022

Semify Logo    Pinnacle Financial Partners Logo

Acquisition to Further Semify’s Mission of “Growing Together”

Rochester, NY – February 11, 2022Semify, LLC (“Semify” or the “Company”), a white-label digital marketing service provider, announced today its acquisition by Broadtree Partners, LLC (“Broadtree"), a lower-middle market private equity firm. The acquisition was completed in strategic partnership with Pinnacle Financial Partners.

With nearly 15 years in the SEO and PPC sector, Semify will continue to serve its SEO Reseller Partners and clients with the highest quality services and support that they’ve come to expect from the brand. This acquisition will allow Semify and its customers to reach new heights with additional resources, infrastructure, and investment.

Semify’s mission of “Growing Together” is shared by Broadtree Partners’ Principal and Operating Partner, Patrick Briggs. Briggs, who has transitioned to Semify full-time as the President and CEO, will apply his experience as a digital marketing and growth leader at Zazzle, Jetty, and Yumble to guide the company forward.

“Semify is the ideal partnership for an investment from Broadtree Partners,” Briggs explains. “Our shared commitment to exceptional culture, teamwork, and a growth mindset puts us in perfect alignment for the future of Semify. I’m excited to explore new opportunities with this incredible team and to be part of the next stage of growth.”

Founder Adam Stetzer will continue to support the growth and innovation at the company in his new role as Chief Technology Officer. “At Semify, we believe that growing together creates the freedom to be more,” said Stetzer. “Broadtree’s vision is completely aligned with ours and will take Semify to the next level. I’m excited for the future of Semify and for how we can continue to help small businesses achieve their dreams through our relationship with our SEO reselling partners and with Broadtree’s support.”

Brad Batten, Managing Partner at Broadtree, added “Broadtree is thrilled to partner with Adam and the team at Semify. Adam has done a fantastic job of building a strong business with a very thoughtful and intentional culture. We look forward to leveraging Broadtree’s experience growing and scaling tech-enabled services and digital marketing businesses to further support the mission of growing together.”

“We are excited about the opportunity to continue to grow Semify,” added Johannes Zwick, Managing Partner at Broadtree. “Patrick’s leadership background in digital marketing, and SEO specifically, together with Adam’s extensive experience in the space and technology expertise creates a powerful combination to deliver first class service to all of Semify’s current and future customers.”

Broadtree Partners’ operator-centric model is a great fit with the goals of Mr. Stetzer and the Semify team. Mr. Briggs’ leadership will ensure a smooth and stable transition while preserving the company’s core values and fueling further development. By partnering with businesses like Semify to provide additional capital and resources, Broadtree assists businesses in achieving their goals without sacrificing company culture, brand identity, or operational excellence.

Semify’s focus on customer service, best-in-class deliverables, and high-performance culture will remain. With this acquisition, Semify will provide even more opportunities for career and product development.

Moore & VanAllen served as legal advisor to Broadtree.

 

About Semify, LLC
Established in 2008, Semify, LLC (formerly known as HubShout, LLC) is a team of enthusiastic and highly trained digital marketing professionals providing white label SEO and PPC services to hundreds of customers under its white-label reseller program. With their proprietary and API- integrated software platform, U.S.-based services team, and commitment to the highest level of customer service and transparency, Semify has paved the way for business owners who need high-performing digital marketing services at-scale. Additionally, Semify’s digital marketing insights and cultural accomplishments have been featured in the Washington Post, the Star Tribune, the Las Vegas Sun, and the Rochester Business Journal, among other publications.

Learn more at www.semify.com.

About Broadtree Partners
Broadtree Partners, headquartered in Charlotte, North Carolina, is a lower-middle market PE firm with an operator-centric model. Broadtree’s team of operators and entrepreneurs work very closely with owners throughout the transaction process and transition to running the day-to-day operations after an acquisition. By leading with its high caliber operating talent, Broadtree’s unique executive-in-residence approach provides owners with the flexibility to preserve their legacy by either smoothly exiting their companies and seamlessly changing leadership, or by partnering with Broadtree’s operational and financial resources to further accelerate growth. Broadtree seeks to partner with business owners and entrepreneurs to provide operational resources and institutional capital to transform and grow founder-owned businesses in the lower-middle market. Broadtree’s goal is to fuel stable, long-term growth while preserving the company’s core values.

Learn more at www.broadtreepartners.com

About Pinnacle Financial Partners
Since 2000, Pinnacle Financial Partners has provided a full range of banking, investment, trust, mortgage and insurance products and services designed for businesses and their owners and individuals interested in a comprehensive relationship with their financial institution. Pinnacle operates in 15 primarily urban U.S. markets across the Southeast. Pinnacle earned a spot on the 2021 list of 100 Best Companies to Work For® in the U.S., its fifth consecutive appearance. American Banker recognized Pinnacle as one of America’s Best Banks to Work For eight years in a row and No. 1 among banks with more than $10 billion in assets in 2020.

Learn more at www.pnfp.com

Contact:
Elizabeth Spotts: espotts@broadtreepartners.com

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About Us

Broadtree Partners is a group of entrepreneurial investors focused on acquiring businesses where the owners are looking to transition from their current roles. We specialize in providing opportunities for owners to smoothly exit their companies and seamlessly change leadership, while preserving their legacy. 

This is facilitated by our Operating Partners, who work with owners throughout the process and transition to running the day-to-day operations after an acquisition.

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