Broadtree Partners Acquires Vital Care Industries

January 7, 2021

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Charlotte, NC – January 5, 2021 – Broadtree Partners LLC (“Broadtree”), a lower-middle market private equity firm, announced today that it has acquired Vital Care Industries, (the “Company,”) a family-run, 36-year-old company that manufactures and distributes medical surgical supplies. The acquisition was supported by Live Oak Bank (“LOB”).

Founded in 1984 and headquartered outside of Chicago, IL, Vital Care Industries, Inc. has a strong history of manufacturing and distribution of medical surgical supplies to over 2,200 hospitals and 1,500 surgery centers. The Company manufactures and distributes equipment drapes and covers, solidifier for medical waste, sterilization packaging, and dust and cart covers under the Vital Care Industries and Medical Technique brands. The Company‘s “Quality By Design” brand motto reflects its reliable reputation in the market. These high-quality products ensure the safety of patients and medical professionals by maintaining a sterile environment during surgical procedures and supporting the safe disposal of liquid medical waste during invasive and non-invasive medical and surgical treatments and procedures. The long-term success of Vital Care Industries is tied to its key partnerships with Group Purchase Organizations (GPO), Distributors, and Health Systems.

Mia Jackson, who previously ran her own strategy and operations consulting firm, Azienda Solutions Group, has been appointed CEO of the Company. Henry and LeNita Johnson, the Company’s founders will continue to support the operations and provide meaningful leadership and guidance. Paul Bistline, equity holder, will continue to provide manufacturing and supply chain support to the business.

“Henry and LeNita, have built a solid company with excellent customer service,” said Johannes Zwick, Managing Partner at Broadtree. “We look forward to continuing the Company’s growth in partnership with the Company’s founders and equity holders.”

“Vital Care Industries is a great company with a solid reputation and a long rich history,” said Mia Jackson, CEO of Vital Care Industries, LLC. “I am excited to build upon the legacy that the Johnson’s have established. I look forward to working with the entire Vital Care Industries team to continue to drive excellence in delivering superior customer service and quality products to our customers.”

“We are excited as Vital Care Industries forges ahead under Mia’s leadership. This strategic transaction provides us with partners whose goals align with our aggressive expansion initiatives and will provide resources for rapid growth and sustainability,” said LeNita and Henry Johnson, Co-Founders of Vital Care Industries, Inc.

Moore & VanAllen served as legal advisor to Broadtree and Riley Safer Holmes & Cancila LLP served as the legal advisor to Vital Care Industries, Inc.


About Broadtree Partners

Broadtree Partners, headquartered in Charlotte, North Carolina, is a lower-middle market PE firm with an operator-centric model. Broadtree’s unique executive-in-residence approach allows owners to either smoothly exit their companies and seamlessly change leadership while preserving their legacy; or to bring operational and financial resources to a founder-led team to further accelerate growth. Broadtree’s team of operators and entrepreneurs work very closely with owners throughout the transaction process and transition to running the day-to-day operations after an acquisition. Broadtree seeks to partner with business owners and entrepreneurs to provide operational resources and institutional capital to transform and grow founder-owned businesses in the lower-middle market. Broadtree’s goal is to fuel stable, long-term growth while preserving the company’s core values.

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About Live Oak Bank

Live Oak Bank is a direct bank headquartered in Wilmington, North Carolina. The bank specializes in originating business loans that are guaranteed by the Small Business Administration (SBA) to companies in 16 specific industries.

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Elizabeth Spotts


About Us

Broadtree Partners is a group of entrepreneurial investors focused on acquiring businesses where the owners are looking to transition from their current roles. We specialize in providing opportunities for owners to smoothly exit their companies and seamlessly change leadership, while preserving their legacy. 

This is facilitated by our Operating Partners, who work with owners throughout the process and transition to running the day-to-day operations after an acquisition.

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(704) 228-1262

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