On March 31, 2021, Broadtree acquired an undisclosed full-service B2B healthcare marketing firm focused on client revenue generation. The Company offers strategic planning/brand positioning, digital marketing and traditional marketing services, providing a full outsourced marketing solution for its clients. The Company has established itself as a leader in understanding and communicating the technical complexities of the ever-changing healthcare and health insurance markets on behalf of its customers. It offers a compelling value proposition of providing an industry experienced one-stop full-service outsourced digital and traditional marketing department at a cost far less than a customer can staff internally.
This deal marks the 11th acquisition for the Broadtree team, and the first of 2021. The deal closing was led by General Partners Brad Batten and David Slenzak along with partner Wood Britton of FrontRidge Advisors.